Welcome to the Ultimate Guide on….Mamamoo!
MAMAMOO gogobebe by Valhein Nethra via flickr // CC0 1.0 Universal (CC0 1.0) Public Domain Dedication
And their fans – Moos!
2017 Mamamoo Concert Moosical Curtain Call Photography by Koreaboo staff via
flickr // CC0 1.0 Universal (CC0 1.0) Public Domain Dedication
Wait…did you expect actual radishes?
Oh! Well, you’ve stumbled upon a different kind of radish field!
Moos (meaning radish in Korean) is the fandom name for the K-pop group Mamamoo, clearly derived from the band’s name.
Who Are They?
Mamamoo is a 4 member girl group from RBW entertainment. They’re mostly known for their vocal talent as well their varied discography. The blend of their unique voices and perfect harmonies has gotten them far, from starting as an unknown group from a small company, to a popular group that continues to b r e a k stereotypes in the K-pop world.
Introducing the Members (left to right):
MAMAMOO Fansign by Mariana Moretti via flickr // CC0 1.0 Universal (CC0 1.0) Public Domain Dedication
- Moonbyul (Rapper, Lead Dancer)
- Solar (Leader, Main Vocalist)
- Wheein (Lead Vocalist, Main Dancer)
- Hwasa (Lead Vocalist, Lead Rapper)
Rise in Popularity
The group officially debuted on June 19, 2014 with their appropriately titled album “Hello“.
Mamamoo. “Hello Full Album.” Youtube, uploaded by KPOP FULLALBUM, 30 June, 2015, from https://www.youtube.com/watch?v=ITHqqyBu638
- retro blues rock with soulful vocals
- praise and critical acclaim
- not have many fans at the time due to their label being small
A year passed before they got their big break through the song “Um Oh Ah Yeh”.
- bubblegum pop style suited to make it big on Korean music charts
- won them their first music show trophy
But it was only around their “Yes I Am” era that Mamamoo started to cement themselves as legitimate artists as well as becoming icons for feminism in the industry.
- The music video is comprised of the members acting confident and funny
- That song spotlights each member’s unique qualities and teaches the audience to not be so focused on typical beauty standards or expectations by accepting what makes them special.
Their next project was “4 seasons” which took them about 1 1/2 years to finish.
- 4 albums, each album is centered around 1 member
- 4 genres, vastly different
- Showcases each member’s unique voices/talents
- Concerts in Taiwan, East Asia, Brazil
Mamamoo. “[MMMTV5] EP4 4season F/W in TAIWAN.” Youtube, uploaded by MAMAMOO, 19 July, 2019, from https://www.youtube.com/watch?v=H8AVkqV-EgY
Through all their music and projects, they’ve established themselves as strong, independent artists who break away from the mold and continue to push the boundaries of music, fashion, and beauty standards!
Hey Paula! Reading through your article, I found it really interesting Mamamoo focused on each member with their different albums. You also said how “Yes I am” highlights the difference between each member and the message of how everyone is perfect the way they are. I didn’t know that they emphasized the idea that everyone is beautiful. I think this is extremely important especially since many people compare themselves to famous celebrities. It’s very refreshing to see that Mamamoo is advocating for individuality through their works of music. Have Mamamoo faced any criticism or obstacles because of what they advocate? Are there specific stories where their music has affect their audiences?
Hi Paula. I was very intrigued by the 4 season project, because I have never seen any artists that have projects like that. I thought that most artist either have a consistent or slowly-changing musical style, never have I thought that there would be artist that would have such project. I was wondering what are the genres of the four up-coming albums?